All organic products in EU will have to carry the Euroleaf from July 2010.
On EU level, organic consumers should also pay attention to the so-called “Euro-leaf”. From July 2010, this logo will officially be the new compulsory organic logo for all organic products in the EU. Until then, the old logo, which was launched and was applied on a voluntary basis since the end of 1990s, will still be used.
Together with this logo, consumers should also pay attention to the indication of the place where the agricultural raw materials of which the product is composed have been farmed.
Might it be:
• ‘EU Agriculture’, it means the agricultural raw material has been farmed in the EU,
• ‘non-EU Agriculture’: the agricultural raw material has been farmed in third countries,
• ‘EU/non-EU Agriculture’: where part of the agricultural raw materials has been farmed in the Community and a part of it has been farmed in a third country.
* When more than 98% of the agricultural raw material has been farmed in an EU country, the origin country will be then indicated on the product package.
Although this Euro-leaf must appear on all the organic products in EU, national and private labels such as: Demeter, German Bio-Siegel etc. still stay valid and can be displayed on organic products next to the new logo.
For Germany organic market, this new policy from the EU seems, however, not so meaningful. Because in many cases, the requirements to have a German organic logo on an organic product can be higher and more strict than the requirements given by the EU organic farming. For example, if an organic product like cereal has 2 organic logos, one from German organic farming union and one from the EU, consumers only need to check the German logo to be confident about the quality of the product, and not the Euro-leaf!
So in short, if you consume organic products in Germany, the organic logo from Germany still has the stronger voice!
To read more about the new Euro-leaf. Please click here.
* The logo “Euroleaf” was chosen from an EU-wide organic design competition in 2009 and is the artwork of a German design student Dušan Milenković.